Warner Bros. Discovery has discovered a brand new companion to deliver HBO content material to India: Mukesh Ambani-backed Viacom18.
HBO Unique, Max Unique and different Warner Bros. tv sequence will arrive on JioCinema subsequent month and can air exhibits “on the identical day because the U.S.,” Warner Bros. and Viacom18 mentioned in an announcement.
The “unique” content material deal is a serious win for JioCinema, which has courted tens of tens of millions of customers in latest weeks after securing the rights to IPL cricket event within the nation.
The Thursday deal is a blow to Disney, whose Hotstar app received prospects on the again of cricket reputation and premium content material from HBO.
JioCinema has poached aggressively from Hotstar in latest months. The agency not too long ago additionally appointed former Disney govt Kevin Vaz as Viacom18 CEO.
“JioCinema has change into the most important platform for dwell sports activities. We at the moment are on a mission to construct probably the most magnetic vacation spot for leisure for all Indians,” mentioned Ferzad Palia, Head – SVOD & Worldwide Enterprise, Viacom18, in an announcement.
“The strategic partnership with Warner Bros. Discovery is an enormous milestone in our journey to supply the most effective of Hollywood content material to our elite customers. We consider that Warner Bros. Discovery units the worldwide requirements for premium content material and this partnership permits us to create the most effective and probably the most complete vacation spot for our customers.”
Trade analysts had been broadly anticipating Amazon, which presents quite a lot of on-demand video streaming providers in India, to tie-up with Warner Bros. for HBO content material. Amazon can also be presently in advanced stages of deliberations to acquire MX Player, a well-liked video streaming service in India, TechCrunch reported earlier.