Over a decade in the past, the cofounders of TopIQs had been freelance web entrepreneurs coping with lots of the frustrations that also irk freelancers right this moment. They invested vital time pitching, touchdown and finishing tasks for shoppers on freelance marketplaces. When it was time to receives a commission, they spent weeks or months chasing funds or resolving account points and fraudulent chargebacks—solely to owe a excessive proportion of market and monetary service charges ultimately.
“Conventional freelance marketplaces take as much as 20% of charges for any job,” mentioned Steve Talbot, one of many chief info officers at BH Community, the creator of TopIQs, a blockchain-based freelance market. “That is very difficult, particularly once you’re simply beginning out. Say you make $500 from a couple of small tasks; {the marketplace} takes $100, the financial institution or monetary app takes one other $15 and so forth. Fairly quickly that $500 is a a lot smaller quantity.”
Be a part of the neighborhood the place you may rework the long run. Cointelegraph Innovation Circle brings blockchain expertise leaders collectively to attach, collaborate and publish. Apply today
Talbot and his companions, Eddie Munteanu, Marius Grigoras, and Petrica Butusina imagined a greater approach for freelancers to seek out work from trusted companies and receives a commission rapidly with out the same old complications. Their imaginative and prescient turned TopIQs, a decentralized freelancing market constructed on the MultiversX blockchain.
“TopIQs is a DeFi market designed for world Web3 consumers and sellers,” mentioned Munteanu. “We take a most 5% charge on crypto funds, and a clear everlasting historical past on the blockchain protects each consumers and sellers. Companies know they may get work they’re glad with, and freelancers know they may receives a commission promptly. Each events personal the sensible contracts they develop. Cost is held in escrow throughout the undertaking, then launched to the freelancer as soon as it’s full.”
The beta model of TopIQs launched in December 2022, and the total product is scheduled for launch in spring 2023. Listed here are three key classes that the TopIQs staff has recognized a couple of profitable Web3 product launch:
1. Prioritize educating your customers.
Blockchain and crypto platforms are nonetheless new to many individuals. In case your product is concentrating on Web2 customers, it is advisable to provide an academic part, instructing individuals the fundamentals and advantages of Web3. What are your clients’ ache factors, and the way does your product deal with them? What important info do they want in regards to the blockchain or crypto? What is going to they acquire from adopting this new expertise? Present video tutorials, Q&A periods and different searchable assets.
2. Take a look at relentlessly throughout your beta launch.
Earlier than you do a full launch, price range sufficient time for an intensive beta testing interval. Throughout this smooth launch, invite customers to make use of your product without cost, and collect as a lot neighborhood suggestions as doable. Which parts are common and straightforward to make use of? Which options generate essentially the most questions or bugs? Hold testing and iterating till you’re assured a couple of full product launch.
3. Present distinctive buyer assist.
Nurture your person neighborhood by providing responsive, multifaceted buyer assist. Generally customers want to look at video tutorials or learn on-line assets to reply their questions. Different instances, they wish to communicate instantly with a staff member who will help them. Try to supply quite a lot of assist choices, together with movies, articles, knowledgebases and chat apps.
“We wish to assist extra individuals get into freelancing, and we perceive the obstacles on a private degree as a result of we’ve been there ourselves,” mentioned Talbot. “TopIQs goals to coach individuals about methods to get into freelancing and methods to get into cryptocurrency. It places the management again within the palms of customers to create a safer and linked method to work.”
This text was revealed via Cointelegraph Innovation Circle, a vetted group of senior executives and consultants within the blockchain expertise trade who’re constructing the long run via the ability of connections, collaboration and thought management. Opinions expressed don’t essentially replicate these of Cointelegraph.
Learn more about Cointelegraph Innovation Circle and see if you qualify to join
