Neglect Barbiecore pink, as a result of subsequent yr is all about pink.
After a lot anticipation, Pantone just lately introduced the color of the year for 2023: Viva Magenta.
“An unconventional shade for an unconventional time,” the model stated in a Dec. 1 assertion on Instagram. “Vibrating with vim and vigor, a shade rooted in nature descending from the pink household demonstrating a brand new sign of energy.”
The electrifying hue, a form of large sister to the popular Barbie pink trend, is all about embracing one’s boldness within the New Yr.
“Viva Magenta writes a brand new narrative,” The Pantone Institute shared. “Courageous and fearless, a pulsating shade whose exuberance promotes optimism and pleasure. Highly effective and empowering, it’s an animated pink that encourages experimentation and self-expression with out restraint.”
Magenta was additionally chosen for its hybrid-like qualities since it blends the previous with the brand new. In spite of everything, it not solely has historic worth however is a window into the longer term.