To honor Hispanic Heritage Month whereas elevating proceeds for charity, HairClub and the Celia Cruz Basis shaped a partnership to pay tribute to “La Reina de la Salsa” (The Queen of Salsa) Celia Cruz. HairClub president and CEO Mike Nassar unveiled the fee of a commemorative licensed duplicate paired with an NFT design of Cruz’s wig to be auctioned in New York throughout the week of her birthday on Oct. 21. By way of the Celia Cruz Basis, HairClub donated $40,000 for use in the direction of music and cultural applications.
“I’m thrilled to accomplice with the Celia Cruz Basis, representing such an iconic determine within the music world to assist the Hispanic causes they serve, particularly as the primary model to accomplice with Celia’s NFT as a part of our award-winning ‘El Poder del Cabello’ marketing campaign,” Nassar says. “Because the main supplier of hair loss options in the USA, we’re decided to broaden and strengthen our dedication to minority markets.”
Nassar cites Cruz’s cultural legacy and iconic sense of fashion because the motivation behind HairClub’s mission of empathy and empowerment.
“We at HairClub are dedicated to creating an emotional connection whereas offering life-changing hair options and companies that assist our members like who they see within the mirror,” he says. “That is about a lot greater than promoting merchandise – like ‘El Poder del Cabello’ our message is about life-style and decisions, being genuine and clear.”
Beneficiaries from proceeds of the NFT public sale embody Florida State College and the Celia Cruz College of Music within the Bronx, New York, coinciding with an occasion in Puerto Rico on the St. Claire Basis and the announcement of the public sale winner.
“This Phygital (Duplicate + NFT), commissioned because of HairClub’s sponsorship, will nurture Celia Cruz’s legacy by way of one in all her most memorable equipment, her wigs – carried out by Archetype IO, an organization devoted to new applied sciences throughout the metaverse,” Omer Pardill says, Celia Cruz Basis CEO and Founder. “Throughout Hispanic Heritage Month, the digital picture shall be obtainable from September 12 to October 18 at an public sale, which is open to everybody, with funds going to develop music, artwork, and communication in Hispanic communities.”